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In recent years—and especially in 2026—the global paper and paperboard industry has begun to undergo a structural transformation. Historically, this sector was dominated by volume production and cost-based competition. However, the focus is now clearly shifting toward a model where added value, specialization, and innovation are the main drivers of growth . This shift is no coincidence. It responds to a combination of factors: more demanding consumers, brands seeking differen

In 2026, sustainability is no longer an optional differentiator—it has become a key requirement in the global market. Companies of all sizes are increasingly being evaluated not only on the quality of their products, but also on the environmental impact of their operations. In this context, the paper and cardboard industry plays a strategic role. Thanks to their recyclability and renewable origin, these materials have positioned themselves as one of the main alternatives to l

In late 2025 and throughout 2026, global logistics has become one of the main pressure points across multiple industries. Far from fully stabilizing after years of disruption, today’s supply chain operates under a new reality: high saturation, fluctuating costs, and reduced predictability . According to industry reports, the current environment is defined by constant volatility in transportation rates, capacity adjustments, and frequent operational changes , all of which dire

Over the past 12 to 18 months (2025–2026), the paper and cardboard market has entered a phase of constant price adjustments, driven by global volatility and increasing pressure across the entire supply chain. Far from being an isolated or temporary issue, this trend reflects a structural transformation within the industry. The combination of rising demand, shifts in consumption models, and sustained increases in production costs has created a more competitive and demanding en