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An Industry Driven by Sustainability, E-commerce, and Innovation The global paper and paperboard industry continues to establish itself as one of the most promising sectors within the packaging market. Despite the economic uncertainty that has characterized recent years, the continued expansion of e-commerce, the introduction of new environmental regulations, and the growing commitment of major brands to sustainability are driving increasing demand for fiber-based packaging s

Paper and Paperboard Are Leading the Transformation of the Packaging Industry The global packaging industry is undergoing one of the most significant transformations in decades. What was once an initiative driven primarily by corporate social responsibility has now become a strategic priority for manufacturers, brand owners, distributors, and governments around the world. Throughout 2026, the transition toward sustainable packaging has accelerated at an unprecedented pace. Ne

The circular economy has evolved from an ambitious vision into one of the key pillars transforming the global paper and paperboard industry. In 2026, manufacturers, converters, brand owners, and governments are rethinking the way packaging materials are designed, produced, used, and recovered, promoting a model in which resources remain in circulation for as long as possible. This shift represents a significant departure from the traditional linear economic model based on pro

In recent years—and especially in 2026—the global paper and paperboard industry has begun to undergo a structural transformation. Historically, this sector was dominated by volume production and cost-based competition. However, the focus is now clearly shifting toward a model where added value, specialization, and innovation are the main drivers of growth . This shift is no coincidence. It responds to a combination of factors: more demanding consumers, brands seeking differen

In 2026, sustainability is no longer an optional differentiator—it has become a key requirement in the global market. Companies of all sizes are increasingly being evaluated not only on the quality of their products, but also on the environmental impact of their operations. In this context, the paper and cardboard industry plays a strategic role. Thanks to their recyclability and renewable origin, these materials have positioned themselves as one of the main alternatives to l

In late 2025 and throughout 2026, global logistics has become one of the main pressure points across multiple industries. Far from fully stabilizing after years of disruption, today’s supply chain operates under a new reality: high saturation, fluctuating costs, and reduced predictability . According to industry reports, the current environment is defined by constant volatility in transportation rates, capacity adjustments, and frequent operational changes , all of which dire

Over the past 12 to 18 months (2025–2026), the paper and cardboard market has entered a phase of constant price adjustments, driven by global volatility and increasing pressure across the entire supply chain. Far from being an isolated or temporary issue, this trend reflects a structural transformation within the industry. The combination of rising demand, shifts in consumption models, and sustained increases in production costs has created a more competitive and demanding en